It’s safe to say that a lot of people join meetings through links and links only. One fairly straightforward solution here is adding a popup to invite people if you join an empty meeting. It would be reasonable to eliminate this potential confusion from their experience. This is especially important because of the overwhelming adoption the platform has seen in early 2020 - there are millions of people that are using Zoom for the first time. Google Meet, for instance, has incorporated this feature, which eliminates a great deal of unnecessary friction that may confuse people that are using the product for the first time. This is an additional action that the user needs to perform, which is kind of redundant. This bears the question, “Why not immediately prompt me to share the copy link?”. Obviously, whenever someone attempts to arrange a meeting, the first thing they would do is invite participants. Whenever you start an instant meeting, Zoom acts as if that was your goal - just sitting there, staring at your own face on the screen. Below, we’ll discuss some user needs that we believe remain unmet and some potential solutions for them. While this is true, we also believe that there are some considerable issues in the product’s overall experience, and this is exactly what we’d like to cover in this review. When asked about Zoom’s success, Jason Fried, the CEO of Basecamp, said that “Zoom made sending a meeting link as easy as sharing a YouTube video.” The answer to this question is fairly straightforward - it’s easy to use. At the end of the day, there were so many competing products that were also more seasoned and well-rounded. The question that needs to be asked here is, “How did Zoom manage to take over such a huge share of its market?”. It managed to become an indispensable asset that allowed people around the world to function amid those odd times. Somehow, over the course of the lockdown, this product has become nearly synonymous with videoconferencing and became the central tool for social events ranging from classes to memorial services. Zoom has seen overwhelming adoption as the COVID pandemic struck.
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